By Jovanna, Founder of Tonē Bekka
For over a decade, I’ve handcrafted each Tonē Bekka bag myself — cutting the leather, stitching the seams, installing every zipper and strap with care. What started as a personal project turned into something bigger than I imagined: a brand that reflects strength, style, and the everyday power of womanhood.
If you’ve been rocking with me since the early days, first of all — thank you. Your support has helped build a brand that means more than just fashion. Tonē Bekka has always been about making women feel seen, special, and unstoppable — women navigating real life with style, purpose, and confidence.
But now, after 10 years of doing it all by hand, I’m stepping into a bold new chapter.
I’m moving into manufacturing.
Why now?
The truth? I’m one person. And there’s only so much I can do with two hands, a sewing machine, and a dream.
Handcrafting every bag myself has been a labor of love — but also a limitation. It’s meant long wait times, limited stock, and sometimes, missed opportunities for both of us. I’ve turned away customers because I simply couldn’t make bags fast enough. And that’s not the experience I want you to have.
What’s changing — and what’s staying the same
Moving into manufacturing means:
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You’ll get bags faster — no more long wait times while I make each one to order.
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There will be more variety — I’ll have the freedom to introduce new styles and colors.
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I can scale the brand — and grow Tonē Bekka into the lifestyle brand it’s meant to be.
But here’s what’s not changing:
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The design integrity — every detail is still directed by me.
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The quality — I’m working with skilled manufacturers using the same materials I’ve always loved.
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The heart — Tonē Bekka is still deeply personal. My story is still in every bag.
What this means for you
This journey isn’t just about growth — it’s about service. I want to serve you better: with faster fulfillment, more options, and bags that still feel like they were made just for you.
And if you’ve loved the handmade experience — know that this transition allows me to bring more of that feeling to more women. Not less.
This isn't a goodbye to craftsmanship — it’s an elevation of it.
Be part of the next chapter
Right now, I’m working with my manufacturer on our very first production sample. If you want a front-row seat to that process, updates are going out to my insider list — and you’ll be the first to see the new bag before it launches.
Tonē Bekka was born from necessity, built with love, and it’s growing with purpose. I’m so grateful you’re here for the ride.
With love and big dreams,
– Jovanna