ABOUT Jovanna
Jovanna Robinson
Tonē Bekka was born from a love of timeless design and the desire to create leather bags that are as functional as they are beautiful.
Hi, I’m Jovanna, founder and designer of Tonē Bekka. I’m a wife, mother, and creative entrepreneur with a passion for elevating the everyday. After graduating from the Columbus College of Art & Design with a degree in Fashion Design, I fell in love with leatherwork while designing my senior collection. One bag I created for an accessories class changed everything—it sparked my vision for a brand where craftsmanship, style, and intentional design meet.
For over a decade, I crafted every Tonē Bekka bag by hand—selecting every leather hide, cutting each piece, and assembling every detail myself. Those years built the foundation of who we are as a brand and taught me the value of artistry and precision.
But as Tonē Bekka has grown, I realized that to truly scale and serve my community with consistency, quality, and availability, I needed to go beyond myself. That’s why I’ve evolved the brand to incorporate select manufacturing partners who can uphold the same high standards I set from the very beginning.
This new chapter represents an evolutionary journey for Tonē Bekka—one where we remain committed to our heritage of craftsmanship while embracing growth, so you can experience the bags you love at a whole new level.
Our bags are created for confident, style-savvy women (and men) who are always on the move: travelers, entrepreneurs, professionals, and those who simply appreciate carrying art on their arms. Each piece is designed to transition seamlessly from work to weekends, so you can carry, commute, and travel in style.
At Tonē Bekka, we believe your bag should do more than hold your essentials. It should make you feel seen, stylish, and unstoppable.
