Jovanna Robinson       

You want more than just a bag.
You want something that carries your essentials with ease, but also carries you—your confidence, your style, your story. And you want it made to last, with the kind of quality you can see, feel, and trust. That’s why Tonē Bekka exists.

Hi, I’m Jovanna.
I’ve always been drawn to leather—the richness of its texture, the way it softens and molds over time, the fact that it lasts for years when treated with care. When I couldn’t find a bag that was both beautiful and functional, I decided to create one myself.

That first leather bag, made for a design school project while juggling life as a young mom, was meant just for me. But when others noticed the craftsmanship and asked for their own, I realized I had sparked something bigger: a brand where timeless design and uncompromising quality come together.

Craftsmanship you can feel.
For over a decade, I handcrafted every Tonē Bekka bag—hand-selecting premium hides, cutting each piece with precision, and assembling details to ensure lasting strength. Customers often tell me the first thing they notice is the quality—the supple leather, the sturdy construction, the way the bag feels like it was built to last. That reputation is what I’ve always prided myself on.

As the brand has grown, I’ve partnered with skilled manufacturers who share the same devotion to materials, craftsmanship, and durability. As the brand has grown, I’ve partnered with skilled manufacturers who not only uphold my exacting standards but also allow me to elevate each design to a new level of refinement. The result is a bag that carries forward the craftsmanship and quality Tonē Bekka has always been known for—now enhanced with even greater precision, durability, and sophistication.

Why Tonē Bekka matters to you.
Our bags are designed for confident, style-savvy women who want more from their accessories. Each piece transitions seamlessly from workdays to weekends, from travel to evenings out—always offering the durability of quality leather and the elegance of intentional design.

At Tonē Bekka, a bag is never just a bag. It’s a piece of art you carry every day—crafted to look good, feel good, and last for years.

Take the next step.
Explore our collection and experience the difference of true craftsmanship.
Because when you carry Tonē Bekka, you’re not just carrying a bag—you’re carrying confidence, style, and lasting quality.